Re:Slack Is Buying HipChat from Atlassian
by GuiA on Thursday July 26, 2018 @05:59PM
(#17621667)
> Its one of the best marketing coups in recent history and I'd love to see more analysis on how it was pulled off
Steward Butterfield pushed private beta invites to his well connected Silicon Valley social media friends, who then imposed it in their startups because “it’s what everyone else is doing, it’s going to revolutionize communication”. Rinse, repeat.
Source: a social media ninja wizard friend of Butterfield worked in the same startup as I did in the private beta days. I found it to be yet another internal chat app at the time, but my CEO drank the kool aid right away.
Steward Butterfield pushed private beta invites to his well connected Silicon Valley social media friends, who then imposed it in their startups because “it’s what everyone else is doing, it’s going to revolutionize communication”. Rinse, repeat.
Source: a social media ninja wizard friend of Butterfield worked in the same startup as I did in the private beta days. I found it to be yet another internal chat app at the time, but my CEO drank the kool aid right away.