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Re:Slack Is Buying HipChat from Atlassian by ironjunkie on Thursday July 26, 2018 @05:33PM (#17621422)
It also see it as a hugely successful marketing coup.

As an early employee of a startup, I remember the day we had to setup the initial infrastructure. For the majority in the room, Slack was an absolute requirement. They didn't wanted to have the ability to chat, they wanted to specifically use Slack, like a badge of honor.

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