That money quote is great. It strikes me that that's exactly where the toy market is today, as well. There is a reason Toys R Us crashed: you can go into a toy store and buy a toy, but you can do that just as well on Amazon. Current toy stores offer no way to discover and learn about toys you don't already know about. (Exception: gaming stores. Weekly collectible-card-game nights are a great way to discover said card game.)