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A comment on p-Hacking and False Discovery in A/B Testing.
Going the Bayesian way, as suggested in some comments, is no solution at all, as I am not aware of an accepted Bayesian approach to dealing with the issue:
http://blog.analytics-toolkit.com/2017/bayesian-ab-testing-n...
(feel free to run sims, if you do not trust the logic ;-)) as well as on a more general level:
http://blog.analytics-toolkit.com/2017/5-reasons-bayesian-ab...
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Going the Bayesian way, as suggested in some comments, is no solution at all, as I am not aware of an accepted Bayesian approach to dealing with the issue:
http://blog.analytics-toolkit.com/2017/bayesian-ab-testing-n...
(feel free to run sims, if you do not trust the logic ;-)) as well as on a more general level:
http://blog.analytics-toolkit.com/2017/5-reasons-bayesian-ab...