Not my company: a company I work for. I don't own it!
Are you implying that companies that don't work on "hard" problems can't be guided by meaningful values?
Also, quite a lot of the things we work on are actually quite tricky, from a computer science point of view...
I was once told by an HP employee, pre-collapse, that they did not use the term "bug" internally. They use the term "defect". One does not ship products with defects.