Re:Nike Says Its $250 Running Shoes Will Make You Run Much F...
by DoreenMichele on Friday July 20, 2018 @03:55PM
(#17578374)
clearly, they're selling these shoes to enthusiasts, rather than just targeting elite athletes.
It seems to me that enthusiasts are the perfect market for it. People with serious hobbies are often fairly comfortably well off and also may have neither the time nor ambition to train harder. Poor people often can't afford to be enthusiasts. They are too busy scrambling to survive and too tired to do anything other than stare at the TV or something like that when they aren't desperately trying to make their life work.
Given that you can apparently make money playing video games by grinding for items other people value and selling them for real money to players who have more money than time, I don't see why you couldn't sell pricey shoes to running enthusiasts.
It seems to me that enthusiasts are the perfect market for it. People with serious hobbies are often fairly comfortably well off and also may have neither the time nor ambition to train harder. Poor people often can't afford to be enthusiasts. They are too busy scrambling to survive and too tired to do anything other than stare at the TV or something like that when they aren't desperately trying to make their life work.
Given that you can apparently make money playing video games by grinding for items other people value and selling them for real money to players who have more money than time, I don't see why you couldn't sell pricey shoes to running enthusiasts.