I think open protocals will really help in shifting people away from centralized services and towards decentralized or federated services. Activity pub, for instance is awesome. I think once we have open social protocals paired with cryptocurrencies, we might finally get to a point where federated/decentralized networks become attractive to an audience and to content creators and to developers. We can have borderless, uncensorable, and resilient social networks.

Anticipating some downvotes here because I mentioned cryptocurrencies.