Indeed. My own example is garlic. In the EU today, most garlic sold is from China and presumably grown through standard modern industrial techniques.. It just isn't very good: almost no juice, a strange bitter tang.

But my local supermarket also offers a brand of organic garlic from Spain that is out of this world by comparison. I rave about it to friends. It may seem weird to be this enthusiastic about a minor ingredient, but I find the difference really so huge.

Now, the fact that this garlic was grown through organic farming techniques may be incidental to its quality; maybe it was some other factor that makes the difference. Nonetheless, I will continue buying this organic brand, because when the market only gives me these two options, I am going to prefer the better one.