Re:Secret Hacker Bookshelf
by tptacek on Monday October 04, 2010 @05:18PM
(#1757491)
Positioning
The Innovator's Dilemma
4 Steps to the Epiphany (not listed)
Probably one of the most important things for a startup to know is that startup products are almost by design supposed to be incomplete --- even inferior! --- to existing offerings. It's inferiority that puts nascent breakout products in the blind spot of incumbents. A great way to lose is to try to match up an incumbent point-for-point.
The Innovator's Dilemma
4 Steps to the Epiphany (not listed)
Probably one of the most important things for a startup to know is that startup products are almost by design supposed to be incomplete --- even inferior! --- to existing offerings. It's inferiority that puts nascent breakout products in the blind spot of incumbents. A great way to lose is to try to match up an incumbent point-for-point.