I remember years ago on HN, there’d be debates over whether it was ethical or decent to go into a Best Buy store, then do a price check and order on Amazon, effectively using BB and other brick-and-mortar stores as showrooms. I remember the debate seeming split on generational lines, with younger folks pointing out that BB should adapt or die, and older folks arguing that brick-and-mortar was at a huge disadvantage no matter how low they cut prices, and that shuttered stores were a blight on real-life communities.

I still buy most of my stuff of Amazon but the nearby Best Buy stores are good enough that I see them almost as a premium shopping experience. Not at the level of Apple of course, but good enough that I’m happy to spend money there. I think the turnaround moment was a few years ago when I noticed a premium wireless mouse going for an incredibly low $20. When I tried to checkout, the cashier said that according to the system, it appeared the mouse was labeled wrong on the shelf, to the tube of $40 off. But without hesitation he gave me the discount anyway.

I would’ve predicted back when Amazon released its Price Check app that Best Buy would be decimated. I don’t use their tech support/consulting so I still am surprised they are surviving. Ironically, I now take advantage of Amazon in order to buy at BB. When I see something I like on the shelf, I check to see if the Amazon reviews are good. If so, I can buy it without the same level of nagging doubt about the product’s authenticity.