Ask HN: How do you sell to governments and large organizations?

Re:Ask HN: How do you sell to governments and large organiza... by davemel37 on Wednesday July 18, 2018 @10:11PM (#17563496)

This is precisely what Account-based-Marketing is supposed to be. It's too bad there is so much concept creep in the marketing world, its tough to know whats what.

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Re:Ask HN: How do you sell to governments and large organiza... by rjbwork on Thursday July 19, 2018 @10:10AM (#17566404)

ABM is honestly a scam. It's just a fancy marketing guy word for tying 2-4 (depending on how you want to demarcate) standard ad tech tools together.

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Re:Ask HN: How do you sell to governments and large organiza... by davemel37 on Sunday July 29, 2018 @08:06PM (#17641158)

I think you are describing the exact concept creep I was railing against.

True ABM is platform and ad tech neutral, its almost entirely strategy and deep work in winning over every stakeholder at play with a completely customized content, advertising, and outreach experience. Unfortunately, many scam artists and platform developers or just uninformed marketers hijacked the term and created impressions on the strategy like the one you have and mention above...

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Re:Ask HN: How do you sell to governments and large organiza... by garagemc2 on Thursday July 19, 2018 @01:55PM (#17568792)

didn't quite understand what you meant, but keen to learn what you mean and why :)

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