If it's not ad supported, how do they plan to keep the lights on once the Kickstarter funding gets exhausted and when they don't get any institutional funding? Somehow the following paragraph form the manifesto doesn't sound very convincing (it sounds like some messaging services that have said that they'll make money selling stickers):

> "We will have a transparent revenue model based on a generic way for people to securely transact physical and digital goods and services inside the network. This will be done through an atomic digital unit of value. Although this initially reflected as a marketplace, our ambitions go way beyond that.

> Apart from this, we’re also planning to help enterprise customers setting up their own internal, self-hosted and secure social networks with extra functionality such as projects, identity and access management."

This should also be listed in the FAQ.