"If you live near a store, you can bring in any Windows 7 compatible PC and the Store techs will do a clean install of Windows 7 (you’ll need to buy a full retail copy, of course), migrate all of your data, and then apply the Signature configuration to it (i.e., set it up almost exactly like a Microsoft Store-bought PC).  It’s a great way to make your PC experience even better."

Of course! It makes perfect sense that I'd need to pay for Windows twice, once for each time it's been installed. How reasonable of you, Microsoft. Obviously, the crap that got pre-installed on my first copy of Windows was stuff I actually asked for, and not an inevitable result of your business model.