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A comment on Dear CEO: I don't give two cents about you or your company.

Re:Dear CEO: I don't give two cents about you or your company by ramchip on Monday October 04, 2010 @12:28AM (#1754592)
I liked the end of the article:

Jeffrey Swartz is President of Daly-Swartz PR (www.dsprel.com). Jeffrey has been involved in PR and marketing communications since 1973 when he was named corporate commmunications director at Frost & Sullivan in New York. Before launching Daly-Swartz Public Relations in 1986, he served as vice president of corporate communications at Silicon Valley-based CompuPro.

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Re:Dear CEO: I don't give two cents about you or your company by zck on Monday October 04, 2010 @12:37AM (#1754614)
He is talking about being told too much about someone in the context of a marketing pitch:

>And the next time you send me a marketing piece or invite me to visit your website or talk to me over the phone, don't lead off with talking about YOU.

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Re:Dear CEO: I don't give two cents about you or your company by jfarmer on Monday October 04, 2010 @01:21AM (#1754684)
That's a standard byline for an op-ed. It was most likely inserted by whoever runs the website or the editor of the article, rather than the author himself.
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