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Re:Prime Down: Amazon’s sale day turns into fail day by deegles on Monday July 16, 2018 @06:25PM (#17545695)
My gut feel is that they did everything right to prepare based on forecasts from last year but still got swamped by demand.
Re:Prime Down: Amazon’s sale day turns into fail day by ams6110 on Monday July 16, 2018 @10:33PM (#17546861)
I have Amazon Prime, and I had no idea that today was Prime day. Haven't seen any marketing for it, and nothing in email until this morning.
Re:Prime Down: Amazon’s sale day turns into fail day by ricardonunez on Monday July 16, 2018 @11:35PM (#17547102)
It has been all over the place. Unless you don't visit Amazon on a regular bases, or deals websites. I don't even watch tv often and saw ad on it.
Re:Prime Down: Amazon’s sale day turns into fail day by nbar1 on Monday July 16, 2018 @10:57PM (#17546963)
The only marketing I've seen for it was the tape on my packages the last few weeks.
Re:Prime Down: Amazon’s sale day turns into fail day by ergothus on Monday July 16, 2018 @07:31PM (#17546074)
I saw the page reload multiple times when doing a search before finally dying...I can only imagine that means additional load generated by the initial triggering failure.

Which in turn tells me they didn't test the failure case. Now, Amazon is a huge and complicated beast so I don't want to imply this was a "dumb" mistake, but (assuming I'm correct) it is a failure that risked making MORE failure, so it's not demand alone to blame.