I agree on the "per component" estimated costs. It is conceivable that Munro, having been in the business for a number of years, would have access to all sorts of data sources that the general public (or even higher quality data sources than even the big automotive companies).

I do think, many times, Musk's contributions to various fields have been overblown. However, I do think that Musk's companies' do challenge incumbents to really re-evaluate their internal processes, costs and organization. If I were General Motors, I would think it foolish to ignore this Munro report entirely.

In that way, the market is working as expected in my view.