You are right when you say that programming sounds like a fraction of the big picture, but there are good and bad programmers.

Also, I don't know how things are in other countries, but in Romania when you hire someone, the contract must specify an occupation from a national list. Most labor contracts that I know of, use "programmer", not "developer" or "engineer".

By the way, there were some problems a couple of years ago with a few jobs imported from Western countries. If I remember correctly, two of them were "credit officer" and "key account manager".