Do the benchmarks include animation? Perhaps flat surfaces like one sees in anime compress a lot better than average in x265?
On the development and academic benchmarking side any comparison worth it's salt should have more than 5 different categories of video style. The paper linked in the article based their results on 20 different sequences, 3 or 4 of which looked to be animated.
However, all modern codecs that I know of have directional intra prediction, which should be pretty effective in anime. Basically, what it does is that the decoder is able to follow lines with a variety of angles.
There are other things that help compression in anime: static frames, large flat areas, lack of film grain in computer drawn animation.
With the supposed savings of HEVC versus h264, and the rather widespread HEVC hardware support in devices, I would have guessed that they would have embraced it at a larger scale by now.
Will be interesting to see what happens with AV1.
The MPEG LA is just a licensing administrator formed by companies owning MPEG patents, they didn't standardize anything nor are they responsible for MP4 container.
The standards working group is MPEG, and according to Wikipedia the two are not affiliated ( https://en.wikipedia.org/wiki/MPEG_LA ).
Pirating scene hasn't been using av1 at all because the bitstream hadn't been stabilized (an encode you made last month probably won't work on versions from this month) and, as a result of work still being done on the bitstream, no encoding hardware or software optimizations are available making it on the order of 3 magnitudes slower than existing options. Towards the start of 2019 you should start to see more hardware support pop up though.