Re:2018 MacBook Pro Review
by MagnumOpus on Monday July 16, 2018 @08:44AM
(#17540836)
> Apple will give themselves a cushion to prevent undesirable pricing discrepancies (or the need for frequent price adjustments) if the U.S. dollar strengthens against the euro
Apple is a trillion-dollar company that has people who can and do hedge FX exchange rates on their products to keep costs predictable in local currency terms. As such they don't need a "cushion" - beyond the need to cushion their margins, that is.
(And even if they didn't hedge FX - if they need a cushion now, why didn't they need the same cushion before?)
Apple will give themselves a cushion to prevent undesirable pricing discrepancies (or the need for frequent price adjustments) if the U.S. dollar strengthens against the euro, so a product that they sell at 3150 USD after taxes in the United States would reasonably be in the ballpark of 2800-2900 EUR in Europe given exchange rates in the last year or two. This is rather close to the parent post's stated price even without adjusting for inflation.