This is interesting to me because it gives one a way to evaluate if they are valuing something fairly (usually in comparison shopping) like mentioned with the monitor example. Keeping this in mind reminds you to determine the value of a factor independent of other products, thus assigning a significance to you on its own and at different levels. It's also an indicator of how knowledgeable we are about the metric.

For example: One can visualize 128 colors as being not that many. Once we get into the thousands this gets more and more abstract & less important.

Another: A has a 5ms response time, B has a 10ms response time. A seems better, but on its own each doesn't seem to make much sense - lets go learn more about what this metric means.

Another : A is 5kg and B is 10kg. A might seem better but when we look at each independently we look at why weight matters. We realize both are OK - a monitor isn't going to be moving around much.