Some people would rather be famous, be the toast of the town, be adored by who they perceive as their peer group, leave who they perceive as their peer group, be on the front cover of Newsweek, get a movie written about them, etc... than have life, or health, money, or a successful business.

It is basically the Achilles question, right? Durable since the classics: would you like to live long or die gloriously?

(Like most dichotomies, there are almost certainly options in the solution set not mentioned.)