Sowing doubt in the distrustful is simple and Infowars exploits that tendency in people while offering some signs of legitimacy by sometimes reporting on events like traditional news. Mix in enough BS and it becomes hard to tell what’s real, nothing new or special about that idea.

If the majority of what you publish is unsupported by evidence then you should not be considered news, commentary or entertainment sure, but not news.

Not liking something isn't a good enough reason to characterize something as "bad".

In fact, doing so has a name: Libel.