Preference for less regulation is a normal cultural and personal characteristic, nobody had to implant anything. I don’t view big business as some amorphous entity but rather a collection of people that will do what’s best for them. It’s the same as with politicians who will do ANYTHING to get elected - even pass solid laws that benefit everybody. As long as your goals are aligned, it’s not a problem that they don’t actually give a fuck about you.

EDIT: Downvote if you disagree.