You might not find app ideas in popular rags, but it's my belief that you will find ways to frame, present and market the product.

There is this "society" of men, the readers of Maxim and clients of that barber, that all seem to share the same "buying ideals". People openly talked about what they bought and what they intend to buy, what's "hot" and what's not. Most telling was when they passed around an issue to share pictures they thought were funny/cool, etc. I say tap into this "culture" and use its language to position yourself. You can grab a few phrases from a trendy/insider lingo, if not for anything, then for Adwords or SEO.

I think my exuberance can be excused :-)

P.S. Thanks for the Glamour reference.