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Re:Ask HN: 2018 Summer Reading List? by minikomi on Thursday July 12, 2018 @11:01PM (#17520212)
You might want to check: Trust Me, I'm Lying: Confessions of a Media Manipulator -- written by the PR guy who kept American Apparel in infamy.
Re:Ask HN: 2018 Summer Reading List? by paulgb on Thursday July 12, 2018 @11:34PM (#17520335)
+1 on that book, as well as the author Ryan Holiday's more recent book Conspiracy on the Hulk Hogan / Gawker trial.