The whole concept of privacy being black and white - a line where you're fine on one side and creepy on the other is just a fantasy. Google needs to understand that it's a continuum. Every little creepy thing you do makes you a bit more creepy. They day they started remembering my search terms made them more creepy. They day they started analyzing my email made them even a bit more creepy. The day they started photographing me in the street made them more creepy again. There is no line. Even if there was nobody would agree on where it was. Google is going to destroy itself if they don't learn this.

Fortunately for Google Eric Schmidt seems to be the only one publicly stating this delusion so there is hope it is mainly in his head, but I'm not sure.