Ask HN: Experiences with retargeting?

Posted by zackattack on Saturday October 02, 2010 @07:11PM
from the ask-hn dept.

I'm thinking of making the plunge into retargeting campaigns. It seems like AdRoll and Retargeter may be my best bets. It concerns me that Retargeter charges a flat fee and that their website doesn't give any details about estimated # of impressions or clicks. Anyway - you all have any experience with this?

( 3 comments | 2 points | on HN )

Re:Ask HN: Experiences with retargeting? by solost on Sunday October 03, 2010 @12:54AM (#1752111)

I strongly suggest that you locate a retargetting company that operates purely on a Cost Per Acquisiton (CPA) model. There are enough high quality firms out there that use this model that it makes no sense what so ever to pay a flat fee. However you must watch out for view through conversions. I recommend you hit this article:

http://www.adoperationsonline.com/2010/02/25/retargeting-exp...

[ Parent | on HN ]

Re:Ask HN: Experiences with retargeting? by aaaron on Tuesday October 05, 2010 @09:10PM (#1762300)

Make the plunge. I recommend AdRoll (though it's my baby, so I must admit I'm biased). As for second opinion, a large number of YC companies also run retargeting through us.

We provide great ROI bang for buck and charge transparently on a CPM or CPC. You can setup a campaign in under 5 minutes.

[ Parent | on HN ]

Re:Ask HN: Experiences with retargeting? by barnaby on Saturday October 02, 2010 @07:16PM (#1751605)

While I don't know much about retargeting, I've met Arjun, the founder of Retargeter, and he's one hard working dude. Really believes in what he offers so I'd be comfortable recommending doing business with him.

[ Parent | on HN ]