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Re:MacBook Pro with faster performance and new features for ... by mtgx on Thursday July 12, 2018 @11:50AM (#17515752)
The 10% are the "word of mouthers" (evangelists) that influence the other 90%.

Apple isn't where it is today because of TV advertising. It's where it is because of brand advocates like the people who are now complaining about the new products.

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