Apple's soul truly died back in 2011 with the loss of Steve Jobs.

Their computers are now appropriate funeral attire. Lifeless, fragile and gaunt. The operating system, a pale reflection of the past, reminds me of disney movies and EA games these days -- forumlaic, unimaginative, designed to take your money. iTunes sucks the soul right out of you. It's Apple's laboratory and you're the experiment. Welcome to an homogenous, sterile prison of an operating system. You're no longer unique, nor empowered with an Apple computer. When the shallow keyboards make your fingers sore, when you need to replace the $600 display of your 12" macbook because you pinched the screen for the first time, you'll lose your love for Apple. Something like this will happen to you