I would also add Rogan has a massive following and is a big influencer in many areas. His opinion could easily affect people thinking about or considering moving to a Mac product.

I know a lot of his followers on Twitter are super loyal to the brands he promotes.

Isn’t a better “proxy” for how well the Mac is doing reported sales numbers?

Have you seen reported sales numbers specifically for Hollywood creatives? Will you ever?

Consumer electronics movie props are typically paid advertising placements now. I don't think there's really a default anymore, at least not for big-budget Hollywood productions.

Apple sends hardware to movie production companies. They’ve been doing this for years.

There's a big difference between the AfterEffects guys and the writers. Rogan's complaints were as someone whose career requires massive amounts of writing and understandably wants a keyboard to have feedback.

I'm in complete agreement with him. In their obsession to make the thing thinner and fancier they have rendered it less usable. They've locked themselves into a marketing pattern that precludes them from having a "if it ain't broke" mindset.

..the difference being, Apple can send the hardware, other companies often have to pay for product placements.