My normal at 18 saw summer trips that included stops to wipe the wildlife off the windscreen or visor. I can't remember the last time I did that - sure there's a few bugs, after a hundred miles or more.

I think it needs a multi-pronged approach. Inspiration is a great start, but it's fairly weak against a marketing machine spending billions inventing more nonexistent problems and needs.

We need to rediscover collective action, activism of the get off facebook and into the street to make someone's life difficult variety, regulation as a good thing (food safety laws, clean air acts, child labour laws etc), and stop pretending the market has the solution to everything.

That's a slightly challenging wishlist especially if we don't want to give up all the lifestyle in the process. :)