His website has always read as thinly-veiled content marketing for Cloudflare and Azure. If you can look past that at the actual informational content, and disregard the specific products mentioned, it's worth reading.

Not at all annoyed about that. It is the principle he pushes and I have no concern at all that this one password manager he explicitly names is one that he gets some benefit from. That site doesn't run for free, you know. If you read info on his site, you should have enough sense to think to look for free alternatives if you wish.