Exactly! He's absolutely spot on that habits are better than motivation for getting things done, but it's bizarre to have a title claiming there's no such thing as motivation, and then have several sections in the article talking about and defining what motivation is.
It's not bizarre. Unfortunately, clickbait is good for business.
Also, I'm missing a golden thread in this post. It reads like a few half-baked thoughts to promote his company.
I do agree with his recap though.