Your choices aren't between tracking and subscription, they're between tracking, subscription, and advertisement. You can advertise without tracking (contextually, the original claim of AdWords) and you can sell tracking data to non-advertisers. To say that the economic model of the internet depends on privacy violation is a "the world has to be this bad" argument that just doesn't hold up, especially given the memory of internet advertisements in the time before so much brainpower was funneled in to tracking us.

Except that what we actually have now is "tracking and advertisement" with the former being largely covert, but probably as big, if not bigger as a commercial driver. Watch as loads of the Internet lose their shit over users introducing privacy measures, and very little actually seeming to be done to introduce advertising that doesn't violate privacy.