Re:Digicert Withdraws from the CA Security Council
by nailer on Monday July 02, 2018 @09:23AM
(#17441384)
It's a seperate topic, but yes, there's definitely a need to improve how names map to human understanding. Most people know 'Coke' or 'Coca Coca' than 'The Coca Cola Company' or 'CCA Amatil' or cocacola.com.im. There's discussion (mainly led by DigiCert) now about making EV use trademarks.
My mother's bank says "Lloyd's Banking Group PLC" which isn't its name, you'd have to know that it's owned by another group of banks to decode that.
Another of my accounts says "first direct (HSBC Bank plc)". It so happens I know that First Direct is owned by HSBC, but if I didn't shouldn't that further concern me?
This all ends up as extra cognitive load for humans, and it barely contributes to helping with the problem, because this information is only (can only be) displayed after all the backend stuff has finished happening, so it's too late to tell me that wasn't really my bank after I tell them my password...