The article you quoted above is a good example. It's main claim is that an evaluation function was learned without knowledge of rules or hand-crafted features, i.e. explicit human participation.
It's a political issue, really. And a silly one- there are domains where very useful background knowledge is available; physics, language, mathematics, etc. There's no reason not to use it.
In chess, for example, it might be possible to learn a decent set of rules just by carefuly choosing the examples to feed to the learner. Or, indeed, evaluating the learning so-far, therefore acting as an all-knowing Oracle.
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[1] Well, strictly speaking active learning is where the system asks the user for examples/ counterexamples, but there's different options and what you suggest would fit in there.