As a long time Google user who, for privacy reasons, migrated most of my stuff away from Google I welcome this effort. I've been using Apple Maps for some time now and it's better than it was at launch, though not as good as Google.

I hope their renewed effort to improve Apple Maps pays off mainly because of their privacy-first mentality.

Also, I've noticed that whenever I submit a request for them to fix something, say, a business that's not listed I get a response and the item fixed within a day or two.