I bought a car earlier this year. Exciting purchase. We had got to the final bit before they hand over the keys and there was some paperwork to sign. On page 3 was the small print about us agreeing to give our data to everyone.

So I refused and made it clear I would walk away. The sales guy went though the whole ‘it’s not a problem, I’ve bought cars from here and haven’t got spammed’. In the end he had to get a manager and it turned out that the option could be removed from the contract, three menus down in the system.

Sounds like no one had ever asked before. I imagine GDPR will have changed this to opt-in.