Yes, terms authored by an entity are often more beneficial to that entity. That doesn't make them "coercive". Don't do business with them and you'll be fine. Credit monitoring companies are nothing like the mafia. They won't come break your legs if you don't play ball with them.

Of course you're concerned. People that can't or won't manage to be responsible for themselves are always concerned that others don't agree with them. It threatens to hamper that carefree way of life.