Except prolifers don't care at all about the unborn; only about erroding the rights of women. This is why you don't see any of them campaigning to reduce miscarriages or enable better prenatal care.

41% of women are pro-life, to think they are only driven by the motivation to erode their own rights is far too simplistic.

Broad characterization of the opposing side as evil, morally bankrupt, racist, sexist, fascist, communist, or other negative traits is why our politics are so toxic.

[citation needed]

Instead of "but both sides" and a false appeal for civility, you could read some accounts of people involved with the movement.

http://www.patheos.com/blogs/lovejoyfeminism/2012/10/how-i-l...

It's not a false appeal, I genuinely believe the hasty generalization of the opposing side cheapens the argument for prochoice.

That article was a good personal account which could definitely change minds.