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A comment on Why nobody ever wins the car at the mall. Parent comment

Re:Why nobody ever wins the car at the mall by gcb0 on Wednesday June 27, 2018 @12:44AM (#17405815)
> insure the payout for a US$10 million premium.

wouldn't actually giving out the $11mi to the consumer, or picking 10 consumers, create more brand awareness than promising $1bi that nobody can get?

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Re:Why nobody ever wins the car at the mall by btilly on Wednesday June 27, 2018 @03:03PM (#17410844)
What makes you think that nobody can get the billion?

Insurance policies require you to pay a certain amount guaranteed, then pay back a much larger amount if something unlikely happens. So Pepsi had to pay $10 million. If the right thing happened during the game then Berkshire Hathaway would have paid a billion, and some lucky consumer would have walked away a newly minted billionaire.

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