Re:Spotify, Nodding to Broader Ambitions, Hires Chief Conten...
by bruthafez on Tuesday June 26, 2018 @05:50PM
(#17404270)
Serial was basically a Black Swan event dude, no one I know listens to narrative audio content when they could watch narrative video content instead.
It's true that listening is easier to do on the move, but people just prefer to listen to music. I've never met anyone who is more into podcasts than music.
TL;DR the market just isn't very big and what market there is has already been captured by podcast services.
I think this would make sense, people are busy and have less time to spend watching stuff. Listening is easier to do on the move.
Original programming could be for example radio theatre or programs like Serial. This can be quite entertaining when it is done well. Production costs are much smaller than for video.