The NFL has aggressively litigated uses of their trademarks, to the point where you might technically be allowed to do something, but realistically it isn’t worth the trouble.
https://www.thedsmgroup.com/super-bowl-trademark-copyright-2...
https://www.thedsmgroup.com/super-bowl-trademark-copyright-2...
https://en.wikipedia.org/wiki/Nominative_use
Maybe I have to learn more about this doctrine.