Re:AT&T confirms it is buying ad platform AppNexus reportedl...
by charleyma on Monday June 25, 2018 @02:18PM
(#17394459)
Interesting answer to Verizon's acquisition of AOL + Yahoo, until all the recent acquisitions I (naively) just assumed ISP's revenue was primary from selling services (cable, internet, tv, data, etc) and reselling the data somehow, but did not connect that they're all very much in adtech...
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Re:AT&T confirms it is buying ad platform AppNexus reportedl...
by mcny on Monday June 25, 2018 @07:26PM
(#17396689)
I am more surprised to see Oracle in adtech. I assumed ATT would want a piece of the pie when I read about Verizon's supercookies. I think I still fail to grasp the size of the ad tech/marketing industry. I know it is big but I think it is bigger than I can comprehend.