I always do that with toilet paper, soap, etc. If Amazon kills brands, that is a great thing.
If you need to wear expensive clothing to show how rich you are, donate 10k to the top ranked give well charity, buy a five dollar t-shirt and I will sew your reciept on it. Much more efficent than throwing more money on Raulph Lauren.
I wear expensive clothing (without any visible branding) because I'm paying a company that pays fair wages to their workers and are working on reducing environmental footprint. Now that company isn't on Amazon, and I don't have a problem with Amazon selling their own brands, but if they end up making it more difficult for smaller companies to thrive, I consider it a negative.
Branding isn't exclusively used by retail companies to signal wealth.
Re:Amazon, the Brand Buster
by prolikewhoa on Sunday June 24, 2018 @06:52PM
(#17388792)
If Amazon unfairly kills brands, aren't they getting rid of competition which would then allow them to raise prices, in the end hurting the consumer?
The Amazon brand "Goodthreads" Oxfords I wear to the office are very impressively well made for the price. Compared to the Target "Goodfellow & Co" ones at the same price there's a higher level of quality and finish. They're better than the Banana Republic ones I had at half the cost.