As someone who is both familiar with relational theory and has spent most of a couple decades in the trenches with enterprise systems backed by RDBMSs, this seems to be late-night TV commercial levels of misrepresentation; I'm not surprised it comes from an executive of a company selling an alternative (the “contextual” database), but I am surprised it comes from the CTO and not someone whose bailiwick is sales or marketing. Well, maybe not so surprised, I don't think the hyperbolic case it tries to make is particularly intelligible to business decision-makers, and I would expect a skeleton to Target the audience better. It targets a non-technical audience, but it doesn't focus on actual business problems just technical complaints with analogies.

When I see a commercial or article that misrepresents the established alternative to what is being sold this way, what it communicates to me is that the vendor isn't selling something that solves a real problem, so they have to artificially create a perception of a problem as a sales technique rather than drawing honest connections to the real problems experienced by the people to whom they are selling.