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Re:Launch HN: Frey (YC S18) – Laundry and Clothing Care Prod... by ronilan on Friday June 22, 2018 @05:22PM (#17377481)
> the vast majority of our customers enjoy doing laundry more when using FREY.

Given that Identity Politics is "in vogue" these days, there is no reason to think "Identity Consumerism" won't work the same way. You can ride the wave, but it has nothing to do with "better way to do laundry".

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