Put your investment hat on. Frey has comps with dollar shave club ($1bn exit) Clorox ($CLX) and are focused on one of the fastest growing consumer segments - men’s home and body care. If YC was just a tech accelerator, sure this would be odd. However they’re expanding their focus, and if Frey lads get it right, they have a captive customer base where they can produce a whole army of new products as first movers in an “emerging” market. Just looks at spend in Asian men’s body care markets/consumer spending.