http://www.techi.com/2010/09/three-lessons-apples-competitors-are-yet-to-learn/

Though the technology world is admittedly a bit obsessed with Apple, it’s hard to blame them.

After all, the Cupertino-based company wouldn’t inspire so much chatter if their products and services were merely ordinary or everyday. Apple seem to have a knack for creating things – both technology and services – that provoke discussion.