Re:YouTube (Un)Blocks Blender Videos
by partiallypro on Friday June 22, 2018 @12:34AM
(#17371333)
I know it wasn't profitable 3-4 years ago, but I believe it's fairly profitable now. But I'm not sure, I suppose the cost of running a video service can shift so drastically it's hard for it to be steady. I don't think Alphabet breaks out YouTube revenues/profit anymore.
[ Parent
| on HN ]
Last year the initial event of the "adpocalypse" happened, which both demonetized a lot of channels, and at the same time roughly halved what advertisers were willing to pay, even for complying channels. Since then a few additional waves of demonetization happened.
Every time Youtube demonetizes a creator they are also demonetizing themselves. The combined effect of all that could have held back profitability significantly, especially considering that they are shooting for comparatively low-margin advertising business model compared to other platforms.
Many accounts near the top are earning 10X what they earned before. Adpocalypse, IMO, is about consolidation of the ad rev firehose.
Which?
Re:YouTube (Un)Blocks Blender Videos
by stingraycharles on Friday June 22, 2018 @03:35AM
(#17372165)
I thought the whole reason for adpocalypse was to ensure advertisers remained paying the same price, by getting rid of content they don’t like?
It was to stop them from fleeing the service altogether I think. Google at least kneejerked enough to make it appear that was the case to me.
Isn't it the advertisers that are pushing for demonetisation?
No, they are just taking an advantage of the waves of outrage, that happen for just about any reason, to push their bill lower. Why wouldn't they?